Cost-per-install mobile affiliate networks provide offers that pay based on a CPI model (per install). This provides opportunities for app developers, mobile media buyers and affiliates to make money promoting apps or games. With the typical cost per install now hitting over $3, this is an increasingly lucrative market to play in.
The advertiser is charged only when the app is installed by users, hence the model name ‘cost-per-install’. These types of offers have increasingly taken over from older types of mobile offers such as mobile content services, dating and subscription services. With mobile commerce in areas such as travel, finance and retail still in the early stages in terms of the mobile affiliate market, cost per install apps and mobile game offers dominate the market and have delivered huge growth for the industry and have made millionaires of some individual affiliates and lucrative exits for some affiliate networks.
There are a range of different types of users who can take advantage of CPI-based affiliate business models including:
- mobile publishers – can generate revenue for themselves by monetising their traffic while promoting other apps at the same time
- affiliates and media buyers – make money buy buying traffic and running campaigns (managing creatives, targeting, ad ops etc) promoting CPI offers
- mobile ad networks and ad servers – can monetise unfilled inventory with CPI offers which by their nature have no real limit to their ‘fill rate’
Such is the growth of CPI-based mobile offers within the affiliate industry it’s become a core area of focus for many of the major affiliate and media buying resources and communities such as Stack That Money for example which has a large and growing forum specifically devoted to mobile media buying and CPI offers. Online affiliate platforms that previously focused on other verticals have repositioned themselves as mobile CPA networks with apps and mobile game offers.
Below we’ve created a list containing some of the key Cost Per Install Affiliate Networks out there for app publishers and media buyers at the moment. From big affiliate networks like YeahMobi, to Leadbolt’s direct deals marketplace, there should be something here for everyone.
Payment proof cpi mobile from adworkmedia
